Lenovo\u2019nun hikayesi, \u00c7in\u2019in ekonomik d\u00f6n\u00fc\u015f\u00fcm d\u00f6neminde do\u011fmu\u015f ve s\u0131f\u0131rdan k\u00fcresel bir teknoloji devine d\u00f6n\u00fc\u015fm\u00fc\u015f ola\u011fan\u00fcst\u00fc bir ba\u015far\u0131 \u00f6yk\u00fcs\u00fcd\u00fcr. Bu hik\u00e2ye, vizyon, azim ve yenilik g\u00fcc\u00fcn\u00fcn birle\u015fti\u011finde neler ba\u015far\u0131labilece\u011finin somut bir kan\u0131t\u0131d\u0131r.<\/p>\n\n\n\n
Lenovo\u2019nun temelleri 1 Kas\u0131m 1984\u2019te Pekin\u2019de, \u00c7in Bilimler Akademisi\u2019nden 11 ara\u015ft\u0131rmac\u0131<\/strong> taraf\u0131ndan at\u0131ld\u0131. Kurucular aras\u0131nda en dikkat \u00e7eken isim Liu Chuanzhi (Liu \u00c7uanc\u0131)<\/strong> idi. O d\u00f6nemde \u00c7in yeni yeni d\u0131\u015fa a\u00e7\u0131lmaya ba\u015flam\u0131\u015f, \u00f6zel giri\u015fimcili\u011fe izin verilmi\u015fti; fakat sermaye ve tecr\u00fcbe son derece s\u0131n\u0131rl\u0131yd\u0131.<\/p>\n\n\n\n Ekip sadece 200.000 yuan (yakla\u015f\u0131k 25.000 USD)<\/strong> sermaye ile i\u015fe koyuldu. \u015eirketin ilk ismi Legend (Lianxiang)<\/strong> idi ve hedefleri \u00c7in\u2019de bilgi teknolojisi alan\u0131nda yerli \u00fcretim yapmakt\u0131.<\/p>\n\n\n\n Ba\u015flang\u0131\u00e7ta IBM bilgisayarlar\u0131n\u0131 satmay\u0131 denediler, ancak bu giri\u015fim ba\u015far\u0131s\u0131z oldu. \u00c7in pazar\u0131nda bilgisayar kullan\u0131m\u0131na y\u00f6nelik altyap\u0131 zay\u0131f, g\u00fcven ise d\u00fc\u015f\u00fckt\u00fc. Ancak ekip y\u0131lmad\u0131. Ara\u015ft\u0131rmac\u0131 kimlikleriyle yeni \u00e7\u00f6z\u00fcmler \u00fcretmeye ba\u015flad\u0131lar ve k\u0131sa s\u00fcrede \u00c7in karakterlerini Latin alfabesine d\u00f6n\u00fc\u015ft\u00fcrebilen bir donan\u0131m kart\u0131<\/strong> geli\u015ftirdiler.<\/p>\n\n\n\n Bu yenilik, \u00c7in\u2019de bilgisayar kullan\u0131m\u0131n\u0131 kolayla\u015ft\u0131rd\u0131 ve Legend i\u00e7in ilk b\u00fcy\u00fck gelir kap\u0131s\u0131 oldu. \u015eirket b\u00f6ylece hem finansal g\u00fc\u00e7 kazand\u0131 hem de teknoloji \u00fcretiminde yerli bir \u00f6nc\u00fc olarak ad\u0131n\u0131 duyurdu.<\/p>\n\n\n\n 1990\u2019lara gelindi\u011finde Legend, art\u0131k kendi markas\u0131yla bilgisayar \u00fcretmeye ba\u015flad\u0131. 1997 y\u0131l\u0131na gelindi\u011finde, \u00c7in pazar\u0131nda en \u00e7ok satan bilgisayar markas\u0131<\/strong> unvan\u0131n\u0131 kazand\u0131. Devlet deste\u011fini alsa da as\u0131l fark\u0131 m\u00fchendislik kabiliyeti, fiyat\/performans dengesi ve yerel ihtiya\u00e7lara uyumla yaratt\u0131.<\/p>\n\n\n\n Bu d\u00f6nemde Legend, \u00c7in\u2019in teknoloji sembol\u00fc haline geldi.<\/p>\n\n\n\n 2003 y\u0131l\u0131nda Legend, uluslararas\u0131 pazara a\u00e7\u0131lma karar\u0131 ald\u0131 ve ad\u0131n\u0131 Lenovo<\/strong> olarak de\u011fi\u015ftirdi. Bu isim \u201cLe\u201d (Legend\u2019den) ve \u201cnovo\u201d (Latince “yeni”) kelimelerinin birle\u015fiminden olu\u015fuyordu: \u201cYeni Efsane\u201d<\/strong> anlam\u0131nda.<\/p>\n\n\n\n As\u0131l b\u00fcy\u00fck s\u0131\u00e7rama 2005 y\u0131l\u0131nda geldi. Lenovo, IBM\u2019in PC b\u00f6l\u00fcm\u00fcn\u00fc<\/strong> sat\u0131n ald\u0131. Bu, o d\u00f6nemde bir \u00c7inli \u015firketin yapt\u0131\u011f\u0131 en b\u00fcy\u00fck uluslararas\u0131 sat\u0131n almayd\u0131 ve ThinkPad markas\u0131n\u0131n da Lenovo\u2019ya ge\u00e7mesini sa\u011flad\u0131. B\u00f6ylece Lenovo, bir anda k\u00fcresel PC pazar\u0131n\u0131n \u00fc\u00e7\u00fcnc\u00fc b\u00fcy\u00fck oyuncusu<\/strong> haline geldi.<\/p>\n\n\n\n 2010\u2019lu y\u0131llarda Lenovo agresif bir b\u00fcy\u00fcme stratejisi izledi:<\/p>\n\n\n\n Bu stratejik hamleler Lenovo\u2019nun sadece bilgisayar de\u011fil, ak\u0131ll\u0131 telefon, sunucu ve bulut \u00e7\u00f6z\u00fcmleri alanlar\u0131nda da g\u00fc\u00e7l\u00fc bir k\u00fcresel marka olmas\u0131n\u0131 sa\u011flad\u0131.<\/p>\n\n\n\n G\u00fcn\u00fcm\u00fczde Lenovo, 180\u2019den fazla \u00fclkede faaliyet g\u00f6steriyor ve 70.000\u2019den fazla \u00e7al\u0131\u015fana sahip. Y\u0131ll\u0131k cirosu 60 milyar dolar\u0131n \u00fczerinde. \u00dcr\u00fcn yelpazesi bilgisayarlardan sunuculara, ak\u0131ll\u0131 cihazlardan yapay zek\u00e2 tabanl\u0131 \u00e7\u00f6z\u00fcmlere kadar uzan\u0131yor.<\/p>\n\n\n\n Ayr\u0131ca \u015firket faaliyetlerini \u00fc\u00e7 ana i\u015f kolu alt\u0131nda s\u00fcrd\u00fcr\u00fcyor:<\/p>\n\n\n\n Yani Lenovo art\u0131k sadece donan\u0131m \u00fcreten bir \u015firket de\u011fil; teknoloji, inovasyon ve hizmet temelli bir ekosistem.<\/p>\n\n\n\n Lenovo\u2019nun hikayesi, giri\u015fimcili\u011fe dair g\u00fc\u00e7l\u00fc dersler i\u00e7erir:<\/p>\n\n\n\n Lenovo\u2019nun giri\u015fimcilik yolculu\u011fu, vizyonun ve cesaretin birle\u015fti\u011finde neler yap\u0131labilece\u011fini g\u00f6steren nadir \u00f6rneklerden biridir. Bir odada ba\u015flayan bu hik\u00e2ye, bug\u00fcn d\u00fcnya \u00e7ap\u0131nda milyonlarca insan\u0131n kulland\u0131\u011f\u0131 cihazlara ilham veriyor.<\/p>","protected":false},"excerpt":{"rendered":" Lenovo\u2019nun hikayesi, \u00c7in\u2019in ekonomik d\u00f6n\u00fc\u015f\u00fcm d\u00f6neminde do\u011fmu\u015f ve s\u0131f\u0131rdan k\u00fcresel bir teknoloji devine d\u00f6n\u00fc\u015fm\u00fc\u015f ola\u011fan\u00fcst\u00fc bir ba\u015far\u0131 \u00f6yk\u00fcs\u00fcd\u00fcr. Bu hik\u00e2ye, vizyon, azim ve yenilik g\u00fcc\u00fcn\u00fcn birle\u015fti\u011finde neler ba\u015far\u0131labilece\u011finin somut bir kan\u0131t\u0131d\u0131r. \ud83c\udfc1 1. Ba\u015flang\u0131\u00e7: 1984, Pekin \u2013 K\u00fc\u00e7\u00fck Bir Oda, B\u00fcy\u00fck Bir Fikir Lenovo\u2019nun temelleri 1 Kas\u0131m 1984\u2019te Pekin\u2019de, \u00c7in Bilimler Akademisi\u2019nden 11 ara\u015ft\u0131rmac\u0131 taraf\u0131ndan […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"wpai_generated_summary":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[38],"tags":[14,37],"class_list":["post-113","post","type-post","status-publish","format-standard","hentry","category-girisimcilik","tag-analiz","tag-girisimcilik"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/erendogu.com\/tr\/wp-json\/wp\/v2\/posts\/113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/erendogu.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/erendogu.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/erendogu.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/erendogu.com\/tr\/wp-json\/wp\/v2\/comments?post=113"}],"version-history":[{"count":1,"href":"https:\/\/erendogu.com\/tr\/wp-json\/wp\/v2\/posts\/113\/revisions"}],"predecessor-version":[{"id":114,"href":"https:\/\/erendogu.com\/tr\/wp-json\/wp\/v2\/posts\/113\/revisions\/114"}],"wp:attachment":[{"href":"https:\/\/erendogu.com\/tr\/wp-json\/wp\/v2\/media?parent=113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/erendogu.com\/tr\/wp-json\/wp\/v2\/categories?post=113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/erendogu.com\/tr\/wp-json\/wp\/v2\/tags?post=113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\n\n\n\ud83d\udcbb 2. \u0130lk Y\u0131llar: Ba\u015far\u0131s\u0131z Denemeler ve \u0130lk Ba\u015far\u0131<\/h3>\n\n\n\n
\n\n\n\n\ud83d\ude80 3. B\u00fcy\u00fcme D\u00f6nemi: 1990\u2019lar \u2013 \u00c7in\u2019in Teknoloji Devi Olmak<\/h3>\n\n\n\n
\n\n\n\n\ud83c\udf0f 4. K\u00fcreselle\u015fme: 2003\u20132005 \u2013 \u201cLenovo\u201d Do\u011fuyor<\/h3>\n\n\n\n
\n\n\n\n\ud83e\udde9 5. Yeniden Yap\u0131lanma ve \u0130novasyon: 2010\u2019lar<\/h3>\n\n\n\n
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\n\n\n\n\ud83d\udd04 6. Bug\u00fcn ve Gelecek<\/h3>\n\n\n\n
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\n\n\n\n\ud83e\udde0 7. Giri\u015fimcilik Dersleri<\/h3>\n\n\n\n
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Sermaye azl\u0131\u011f\u0131, zek\u00e2 ve azimle dengelenebilir.<\/li>\n\n\n\n
\u00c7in karakter seti \u00fcr\u00fcn\u00fc, do\u011fru zamanda do\u011fru sorunu \u00e7\u00f6zd\u00fc.<\/li>\n\n\n\n
IBM PC b\u00f6l\u00fcm\u00fcn\u00fcn sat\u0131n al\u0131nmas\u0131, d\u00fcnya sahnesinde alg\u0131y\u0131 tamamen de\u011fi\u015ftirdi.<\/li>\n\n\n\n
Lenovo, donan\u0131m \u00fcreticisinden yapay zek\u00e2 ve hizmet \u015firketine evrildi.<\/li>\n<\/ol>\n\n\n\n
\n\n\n\n\ud83d\udd14 Sonu\u00e7<\/h3>\n\n\n\n